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As a result, Earn to Die 2’s engagement rate increased by as much as 38%.
The implemented rewarded video system adapts to the player’s progress throughout the game, exposing the user to intermittent “double rewards”. Not Doppler partnered with IronSource, using their ad mediation platform to maximize revenue and eCPM.
market.” Earn To Die 2 increases engagement by more than 25%Įarn to Die 2 is a casual game by Sydney-based developer Not Doppler, who wanted to integrate rewarded video in a way that compliments the game’s unique in-app economy. Mika Rahko, Co-Founder and Head of Development at Futureplay states that the engagement is “sending revenue through the roof, driving $0.15 average revenue per player per day in the U.S. The study suggests Farm Away! achieved these results due to the effective integration of rewarded video ads into gameplay. A Unity Ads case study shows how Futureplay used the ad format to achieve an 80% daily ad conversion and an average of 22 ads viewed per install. Farm Away! achieves an 80% daily ad conversion rateįutureplay’s Farm Away! used rewarded video ads to significantly increase player engagement and extend lifetime value (LTV). As a result, Fiveamp increased revenue by 165% and user engagement by 94%.
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Players were offered a choice between a single reward for free or three rewards in exchange for watching an ad. According to the game’s Ironsource case study, Fiveamp implemented rewarded video ads with seasonal creatives just before the Easter holidays. The game used rewarded video ads to create more in-app monetization opportunities, optimize engagement and significantly increase ad revenue. PickCrafter is a mobile game by indie developer Fiveamp. Rewarded video ads: Case studies PickCrafter increased revenue by 165% Therefore users can use rewarded video ads to progress through the app’s courses more quickly. Hearts are used in Duolingo “as a way of pacing Duolingo lessons to balance practice and new material.” These in-app items can be lost as a result of answering questions incorrectly. Users can gain additional “hearts” by watching an ad. Mobile apps that have incorporated gamification, such as language education app Duolingo, have also included rewarded video ads.
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After free and unlimited access to this service, users can decide whether they prefer to be exposed to ads intermittently throughout their sessions or upgrade to Spotify Premium.
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Users can download and stream music on Spotify for free with ads. For example, music streaming app Spotify uses rewarded ads as part of the company’s monetization model. Are rewarded video ads exclusive to mobile gaming?Īlthough this advertising format is commonly associated with mobile games, any kind of app can implement rewarded video ads as long as there is a way to reward users. Due to the high engagement rates that can be achieved with rewarded video ads, this advertising format has a high cost-per-thousand-impressions (CPM). OpenX also found 77% of users are willing to view a 30-second ad in exchange for a discount from a retailer. 90% of gaming apps support rewarded video ad formatting and video ad network Unity Ads described the format as the “hottest revenue generator” on the market.
Rewarded video ads have taken the industry by storm with a reputation for increasing user engagement and boosting retention rates. The user ends up with a superior gaming experience and an increased chance of progressing through your mobile game. Rewarded video ads enable publishers to generate revenue while advertisers gain significant exposure to their target audience. This advertising format creates a positive outcome for publishers, advertisers and users. Mobile games can offer any in-game reward that can provide a superior gaming experience, such as extra lives, more time to complete a level and special items. Rewarded videos are typically between 15-30 seconds in length and cannot be skipped, but users typically have the option to opt in or out of this type of advertising. For example, if you have a mobile game with in-app coin currency, you can reward users with more coins by watching a full-screen ad for 30 seconds. Rewarded video advertising is a format that gives users a reward in exchange for time spent viewing a full-screen ad. This guide covers everything you need to know about rewarded video ads and shares best practices to integrate this advertising format effectively. Moreover, rewarded video ads can be two times more effective than interstitial videos. Monetization platform Unity Ads found that 62% of mobile gamers regularly view rewarded video ads in exchange for a quality gaming experience and 71% find this advertising preferable to other methods. Rewarded video ads effectively increase user engagement and retention while providing a positive user experience.
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